Linear TV Networks vs Digital Providers: The Transformation of Competition and the Emergence of New Content, within the Context of Changing Viewing Trends and Ongoing Competition

Linear broadcasts have long been recognized as mainstream television models, relying on regularly timed shows via cable. In contrast, digital services operate on viewer-driven consumption, with Netflix, major competitors, and Apple TV+ serving as key industry players. As media consumption habits shift, rivalry between broadcast stations and online

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